You’re attracting users. I help you keep them.

I help early-stage b2b SaaS teams design onboarding and activation that actually retain users — combining product strategy, UX expertise and behavioral psychology...

in a process designed to move fast and save you time, money and guesswork, delivered through a flexible and accessible monthly advisor model.

Is onboarding your biggest growth bottleneck?

You’re growing, but things still feel shaky:

• You’re getting a lot of new signups… but they don’t all convert
• You have happy customers… but too many early users go silent
• You’re shipping new features… but retention isn’t improving
• Your product delivers real value… but not fast enough for new users
• You’re onboarding every new user manually… and that’s not scalable

Work with me to strengthen your foundations

and build a product-led growth system that helps you:

• attract, activate, convert, and retain more users
• operate with more efficiency and less waste
• scale growth, not your team

My “Onboarding that Retains” process

This is the system I use and keep refining with every SaaS client.
Designed to help your users reach value faster — and stay.

• PHASE 1 — ICP, Value Prop & First Meaningful Win
  We align the fundamentals so your onboarding actually works. Before fixing activation, we make sure it rests on solid ground. We:
  
  • Align on ICP, positioning and value proposition
  • Clarify what “user success” really means
  • Map the journey from awareness → meaningful outcome
  • Define the First Meaningful Win — the earliest moment where users feel real value
  
  Outcome: clarity. We know exactly who we’re helping, why, and what first win the onboarding must deliver.
• PHASE 2 — Inertia & Action Forces
  We uncover what drives users forward — and what holds them back. Great activation isn’t just logic. It’s psycho-logic. We:
  
  • Identify what might hold users back (beliefs, friction, mental barriers)
  • Clarify what motivates them to act and keep going
  • Determine the trust and belief-builders needed early in the journey
  • Map the learning content required for confidence and momentum
  
  Outcome: insight. We understand the emotional and cognitive forces shaping behavior, so we can design for them.
• PHASE 3 — Optimal Onboarding Strategy Design
  We design a first-run experience that builds trust and delivers value fast, setting the stage for repeat usage and strong adoption. This is where everything becomes a system your product can execute. We:
  
  • Streamline the path to the First Meaningful Win
  • Build a habit-formation & retention loop
  • Design the ideal in-product experience (UX + flow)
  • Add in-product and off-platform nudges
  • Define meaningful activation metrics
  
  Outcome: a frictionless, confidence-building onboarding journey engineered to retain more users, with less manual workload.
• PHASE 4 — Retention Engine & Ongoing Optimization
  We turn onboarding into a scalable growth lever. Onboarding isn’t a one-time fix. It’s a system you operate and evolve. We:
  
  • Set up an activation dashboard with clear key activation metrics (KAIs)
  • Build your Meaningful Win Ladder (success → habit → deep adoption)
  • Design the ideal in-product experience (UX + flow)
  • Review new features and roadmap decisions through a user success lens
  • Iterate on UX, messaging, nudges and guidance as you grow
  
  Outcome: a long-term retention engine your team can run confidently, with me as your advisor.

How we work together

This isn’t a one-off project or a sprint. It’s an ongoing advisory partnership.

We meet weekly or bi-weekly, and stay connected asynchronously in between. You get continuous strategic guidance, reviews, feedback and support as you implement, test, and refine your onboarding and activation systems.

This monthly retainer model lets us:

• move fast without rushing
• reduce trial-and-error
• evolve your onboarding as your product grows
• support your team through decisions, releases, experiments and learning cycles

Pricing

• "PACE" €850/month – Weekly sessions + async reviews and guidance via Loom/DMs

• "LITE" €500/month – Bi-weekly sessions + async reviews and guidance via Loom/DMs

Minimum commitment: 3 months
After 3 months, cancel or shift plans anytime (no hidden fees)

To ensure quality, I only work with a few clients at a time.
Current open spots: 2.

Fill a form to apply now → Ask me your questions

What you get:

• Weekly or bi-weekly strategic sessions
• Ongoing async reviews/guidance

I’ll help you:

• Focus on what matters most to users right now
• Turn ideas into tests, and tests into insights
• Move fast without being sloppy
• Make decisions based on data not assumptions
• Avoid long dev cycles that waste budget before delivering value

This approach saves time, saves money and gives you clarity; especially when pressure is high and resources are scarce.

strategy = ability to form hypotheses * agility to test/iterate

Fill a form to apply now → Ask me your questions